I'm a Senior Director of Data Science, specialized in the behavioral analysis and forecasting of TV viewership. I'm also an Adjunct Professor at Columbia University's Quantitative Methods for the Social Sciences (QMSS) program.

Trained as a Political Science PhD, I've focused on empirical and quantitative research of political behavior, using frequentist and Bayesian econometrics, machine learning, causal inference, and survey methodology.


My latest piece on the International Journal for Public Opinion Research with Francisco Cantú and Verónica Hoyo evaluating the performance of Mexican polling firms during the 2006 and 2012 Presidential Elections.

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NORC WP Series

My latest NORC at the University of Chicago Working Paper with René Bautista and Kirk Wolter analyzing the impact of attribution of responsibiliy for economic conditions on vote choice in the 2012 US Presidential election.

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email: marco[dot]morales[at]nyu[dot]edu

twitter: @marco_morales